Care Guide

Why is it important that I care for my clothes properly?

A big part of the carbon footprint of our clothes comes from the way we care for them. One way to reduce our fashion carbon footprint when buying new is to take care of our clothes properly.

Here at in et about, the quality, cut and functionality of our clothing are designed to last. We want to give you helpful tips on the way to enable you to enjoy your clothes even more sustainably.

Your new piece was made to be worn, cleaned, loved and, in case of doubt, also repaired. With good care, you will extend the life of your clothing and thus contribute to the protection of our resources and our environment.

How do I properly care for my clothes?

Generally, low temperatures, reduced spin speeds and a washing bag for delicate items are absolutely recommended. In addition, it is best to wash your clothes together with similar colours and always pull them inside out - it not only prevents unpleasant discolouration but also prevents colour changes and abrasion. Close buttons and zippers to prevent damage during washing. Additionally, use bleach-free mild detergents, as they contain no bleach that could damage your clothes.

How do I care for organic cotton?
Organic cotton is absorbent, tear-resistant, skin-friendly, and is comfortable to wear. 100% Organic cotton may shrink with washing, because it is not chemically treated. Therefore, please note further care instructions:

  • For the first wash, it is best to use cold wash or maximum 30° C water temperature
  • Use a normal or mild detergent
  • Wash inside out and with similar colours
  • Re-shape while damp, preferable air dry or tumble dry - low heat
  • Iron at medium temperature

How do I care for Lyocell/TENCEL™?
Tencel™ transports moisture well and has similar wearing properties to cotton.

  • We recommend dry cleaning for best results. However, Tencel can also be hand washed or machine washed in cold water with a gentle detergent
  • Wash at 30°C and only use special colour and mild detergents without bleach 
  • Wash inside out (even with printed garments)
  • Tencel™ does not have as high a colour fastness as cotton and is sensitive to light (do not dry in the sun)
  • Iron in shape on the wrong side

How do I care for Peace Silk?
Peace silk has a special sheen, is fine and supple, and feels light on the skin. It is very comfortable to wear and is also absorbent and insulating.

  • Hand wash at low temperature
  • Wash inside out with mild silk detergent, making gentle movements in the soapy water
  • Wash inside out at low temperature and iron while still slightly damp (professional tip: put a cotton cloth underneath)
  • Can be ironed on easily with a steamer
  • In the case of severe soiling, give it to professional gentle dry cleaning

How do I care for Linen?
As linen is a natural fabric, it is more breathable than synthetics: you will sweat less wearing linen. Therefore, for good linen care, consider washing the garment less often.

  • Never use regular washing powder when you wash linen, as it contains bleach and solvent that can damage the fabric. With the wrong soap, linen is scoured and loses its shine and flexibility
  • To ensure good linen care, we recommend cold wash or washing at 30°C

How do I care for Cupro?
Cupro is a fabric of regenerated cellulose fibers from recycled cotton linter. It is hypoallergenic, breathable, stretch-resistant, drapes elegantly and feels like silk.

  • We recommend hand-washing and dry cleaning for best results
  • To hand-wash, submerge the garment and gently agitate the water with your hands to evenly distribute soap. Soak for up to 30 minutes
  • Rinse well by running cool water through the item until the water is no longer soapy
  • Do not wring or twist the garment. Instead, press the water out of the garment
  • Carefully reshape on a flat surface to air dry
  • To remove wrinkles, we recommend steaming for the best and safest finish To iron, hover over the item using the steam setting, or press using the lowest temperature setting.

What does residual shrinkage mean?
For the sake of the environment, we reduce the production steps to the bare minimum and deliberately avoid unnecessary rewashing.

Some materials can therefore still shrink a little after the first wash in your home.
The cut and fit are designed so that shrinkage up to a maximum of 5% does not affect the size.

How do I keep my clothes in colour for as long as possible?
In order to maintain the colour brilliance of the clothing for as long as possible, you should use special colours and/or mild detergents and wash at the lowest possible temperature and rotation.

Colours wash out, especially at high temperatures, and when using “universal detergent”, which usually contains bleach.

How do I remove stains?
In the case of stains, it is important to react immediately. For this reason, we have summarised the best tricks for you:


  • Make a gentle stain remover out of a couple of tablespoons of either white vinegar or lemon juice, mixed with a couple of tablespoons of lukewarm water
  • Test the solution on a small, inconspicuous area of the garment first, before dabbing the stain with it using a clean, white cloth
  • Do not rub the stain


  • Soaking the garment in an oxygen-based laundry detergent booster for 20-30 minutes may help
  • Mix oxygen stain lifter with water according to package directions
  • Soak the entire garment in the mixture
  • Remove, and wash by hand with an appropriate detergent


  • First soak up the fat with paper towels, then use plenty of hot water and washing-up liquid to wash out
  • For old stains: gall soap (in one piece)


  • Soaking the garment in a mixture of baking powder and warm water for 20-30 minutes may help
  • You may also use gall soap


  • Yellowish discolouration can be treated by soaking in warm water overnight with a dash of vinegar essence
  • Wash as normal in the machine after the treatment